Description: Accelerate your new product development and point of sale strategy with the leading augmented reality and virtual reality platform for product innovation. From initial product concepts to shopper marketing, our proprietary mobile platform transforms images on 2D screens into real 3D consumer experiences. Physiometric™ data on real human behaviour accurately predicts the products people love and the in store solutions which drive sales.

Industry: Software

Website: http://www.gorillaitr.com

Company size: 11-50 employees

XRD rank: 7236164

Headquarter: Brighton, England

Ownership: Private company

Founded year: 2017

Skillset: augmented reality, virtual reality, consumer research, market research, mobile, behavioural science, product innovation, new product development, pack tests, point of sale, and shelf tests

Crunchbase profile: https://www.crunchbase.com/organization/gorilla-in-the-room

Funding rounds total: 2

Selected investors: –

Location: Brighton, England BN1 4, GB