Description: idpool is Public Relations: Story Based Marketing, since 1996. The PR specialist from Stuttgart stands for content marketing and pragmatic journalism, which is individually tailored to the most diverse media and communication channels. The agency specializes in technology, its function, its benefits – and its aesthetics. Our areas of expertise include architecture, construction and ancillary building trades: sanitary, heating, air conditioning, lighting, electricity, security and hardware technology – right up to building control systems. On the other hand outdoor and equipment: hunting, hunting rifles, functional textiles, GSM and augmented reality. Our interdisciplinary team consisting of an experienced editorial staff and our own, highly specialised graphics department is technically competent – two former chief editors of technical trade journals in our ranks alone reflect this core competence. The benefit for the customer: We know what you are talking about. This saves briefing expenses and ensures a perfect media appearance in words and pictures.

Industry: PR and Comms


Company size: 1-10 employees

XRD rank: –

Headquarter: Stuttgart, Baden-Wuerttemberg

Ownership: Public Company

Founded year: 1996

Skillset: Content Marketing, Story Based Marketing, Public Relations, Management consultancy, Brand building, Product launches, Technical experts, and B2B communication

Crunchbase profile: –

Funding rounds total: –

Selected investors: –

Location: Stuttgart, Baden-Wuerttemberg 70376, DE