Description: Inception XR is a leading next-generation immersive content network that has brought several XR solutions to the market, combining unique proprietary technology and a best-in-class creative studio to create cross-platform applications for end-users. Inception has received a strategic investment from RTL Group and is the VR/AR arm of the Group. Inception creates publisher, branded and original content, working with partners and clients like Pitchfork, Time Out, Cisco, Grey Goose, and Google. Inception was launched in October 2016 as a VR entertainment app, with apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream, HTC Vive, and Microsoft MR,. It has over 1 million downloads and a vibrant community of active daily users. In November 2018, Inception launched Bookful which brought it firmly into the realm of EdTech with AR. Bookful is a mobile app for kids that uses augmented reality to bring books to life. Choosing from an extensive library of AR books that features the best publishers such as Penguin Random House, Charlesbridge and DK, a child can read and see the story play out in real life with 3D animations projected in AR. This feeds the child’s imagination and connects the story to the real world, allowing the child to learn, read and have fun at the same time. Inception’s AR portfolio extends beyond Bookful, including numerous AR partnerships with brands such as Universal, Toyota and recently co-creating the digital version of GEOlino with Gruner+Jahr.VR and AR add amazing potential to video and other content opportunities. Inception brings you technology that connects you with your audience using these new immersive and engaging methods.Download Bookful now:

Industry: Entertainment


Company size: 11-50 employees

XRD rank: 2254336

Headquarter: London, England

Ownership: Private company

Founded year: 2016

Skillset: Virtual Reality, Content production, and Technology development

Crunchbase profile: –

Funding rounds total: –

Selected investors: –

Location: London, England W1S 1, GB