Description: Founded in the summer of 2009, Layar quickly gained international attention as one of the first mobile augmented reality browsers to hit the market. Our open development platform attracted thousands of developers from all of the world to create AR content as millions downloaded the Layar App for iOS and Android, making Layar the world’s most popular platform for AR.Today, as part of the Blippar group, Layar is a global leader in Augmented Reality and Interactive Print, helping to bridge the gap between the print and digital worlds. Together, Layar and Blippar have collaborated with many of the world’s top brands, including Pepsi, Coca-Cola, Procter & Gamble, General Mills, Anheuser-Busch, Elle, Glamour, Honda and BMW. The Layar and Blippar mobile apps have been downloaded over 46 million times, providing brands with access to a rapidly expanding audience of tech-savvy consumers eager to “unlock”​ the physical world with digital experiences.Layar is based in Amsterdam, The Netherlands. The Blippar group is headquartered in London with additional offices in New York, Chicago, San Francisco, Los Angeles, India, Turkey, Japan and Spain.

Industry: Media


Company size: 11-50 employees

XRD rank: 1814129

Headquarter: Amsterdam, North Holland

Ownership: Private company

Founded year: 2009

Skillset: Augmented Reality, Interactive Print, and App for iOS and Android

Crunchbase profile:

Funding rounds total: 2

Selected investors: Intel Capital

Location: Amsterdam, North Holland 1017 SB, NL