Description: Melazeta (part of La Fabbrica’s Group) is a digital agency founded in 2000 with offices in Modena and Milan. The focus has always been digital branded entertainment because Melazeta has always firmly believed that engagement is the main boost for marketing, loyalty, and education. Designing and creating ludic environments and game-based content for over 20 years, it is able to make the most of gamification theories, translating them into multichannel deliverables. Constant R&D focuses on how to merge the physical and the virtual, in technological and creative terms, in the best possible way. An in-house team of expert designers, developers, and animators has created over 700 online games, around 90 apps for iOS and Android, Virtual Reality, Augmented Reality applications for totems, and motion graphics videos with exclusive characters. Our projects include but are not limited to games for MPG Ferrero, Topolino. it Disney, Geox, Panini, Rainbow Winx, RoadHouse Grill, Autogrill, AIRC, Rollinz 2. 0 Esselunga, Musei dell’Auto di Torino, Museo Poggi and Medievale Bologna.

Industry: Games


Company size: 11-50 employees

XRD rank: 8336614

Headquarter: Modena

Ownership: Private company

Founded year: 2000

Skillset: Games Cartoons Augmented reality Virtual Reality project, iOS Android Apps Augmented reality Virtual Reality project, digital branded entertainment Augmented reality Virtual Reality project, and gamification project Augmented reality Virtual Reality project

Crunchbase profile: –

Funding rounds total: –

Selected investors: –

Location: Modena, IT